Items where Author / Artist / Editor is "McPherson, Mark"

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Number of items: 11.

McPherson, Mark (2017) Identity and difference - re-thinking UK South Asian entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 11 (5). pp. 564-589. ISSN 1750-6204

McPherson, Mark (2016) An outsider’s inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 18 (1). pp. 63-89. ISSN 1471-5201

McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. In: Academy of Marketing, 04-07 July 2016, Newcastle University Business School.

McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan and Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172

McPherson, Mark (2010) Business practices within South Asian family and non-family firms: a comparative study. International Journal of Entrepreneurial Behaviour & Research., 16 (5). pp. 389-413. ISSN 1355-2554

McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6). pp. 414-439. ISSN 1355-2554

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland.

McPherson, Mark (2007) A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6431

Lyon, Fergus and Baldock, Robert and McPherson, Mark and Ekanem, Ignatius U. and Ellis, Catherine-Anne and Bertotti, Marcello and Sepulveda, Leandro and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency.

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2). pp. 174-186. ISSN 1470-6423

McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway.

This list was generated on Sun May 20 04:28:32 2018 BST.