Items where Author / Artist / Editor is "Manyiwa, Simon"

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Number of items: 7.


Manyiwa, Simon (2018) Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management . ISSN 1049-6491 (Accepted/In press)

Manyiwa, Simon, Priporas, Constantinos-Vasilios and Wang, Xuan Lorna (2018) Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development, 11 (1). pp. 60-77. ISSN 1753-8335 (doi:10.1108/JPMD-01-2017-0011)

Manyiwa, Simon and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal, 6 (1). pp. 65-82. ISSN 2044-4087 (doi:10.1362/204440816X14636485174958)

Manyiwa, Simon (2014) Controversies in values research: methodological implications. Discussion Paper Series: Marketing, 2004 (27).

Manyiwa, Simon and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12). pp. 1419-1437. ISSN 0267-257X (doi:10.1080/0267257X.2012.715092)

Manyiwa, Simon (2006) Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University- Discussion Papers Series (40).

Manyiwa, Simon and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review, 2 (1). pp. 54-70. ISSN 1479-1838 (doi:10.1002/cb.89)

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