Items where Author / Artist / Editor is "Kitchen, Philip J."

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Number of items: 6.

Article

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963

Palazzo, Maria and Foroudi, Pantea and Kitchen, Philip J. and Siano, Alfonso (2018) Developing corporate communications: an exploratory study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Palazzo, Maria and Foroudi, Pantea and Siano, Alfonso and Kitchen, Philip J. (2017) The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line, 30 (4). pp. 330-344. ISSN 0888-045X

Foroudi, Pantea and Dinnie, Keith and Kitchen, Philip J. and Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566

Melewar, T. C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Argyriou, Evmorfia and Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5). pp. 575-599. ISSN 1470-7853

This list was generated on Sat Feb 16 04:27:48 2019 GMT.