Items where Author / Artist / Editor is "Kitchen, Philip J."

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Number of items: 6.

Article

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963

Palazzo, Maria, Foroudi, Pantea, Kitchen, Philip J. and Siano, Alfonso (2018) Developing corporate communications: an exploratory study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Palazzo, Maria, Foroudi, Pantea, Siano, Alfonso and Kitchen, Philip J. (2017) The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line, 30 (4). pp. 330-344. ISSN 0888-045X

Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J., Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566

Melewar, T. C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Argyriou, Evmorfia, Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5). pp. 575-599. ISSN 1470-7853

This list was generated on Sun Aug 25 04:38:25 2019 BST.