Items where Author / Artist / Editor is "Kitchen, Philip J."

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Palazzo, Maria, Foroudi, Pantea, Kitchen, Philip J. and Siano, Alfonso (2020) Developing corporate communications: an exploratory study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Published online first) (doi:10.1108/QMR-12-2017-0185)

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963 (doi:10.1016/j.jbusres.2018.01.031)

Palazzo, Maria, Foroudi, Pantea, Siano, Alfonso and Kitchen, Philip J. (2017) The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line, 30 (4) . pp. 330-344. ISSN 0888-045X (doi:10.1108/BL-08-2017-0019)

Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J., Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3) . pp. 528-550. ISSN 0309-0566 (doi:10.1108/EJM-08-2015-0527)

Melewar, T. C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3) . pp. 572-604. ISSN 0309-0566 (doi:10.1108/EJM-08-2015-0616)

Argyriou, Evmorfia, Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5) . pp. 575-599. ISSN 1470-7853

This list was generated on Sun Feb 23 05:03:07 2020 GMT.