Items where Author / Artist / Editor is "Hussain, Shahzeb"

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Article

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Published online first) (doi:10.1108/QMR-12-2017-0175)

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) Examining the effects of celebrity trust on advertising credibility, brand credibility, and corporate credibility. Journal of Business Research, 109 . pp. 472-488. ISSN 0148-2963 (doi:10.1016/j.jbusres.2019.11.079)

Cuomo, Maria Teresa, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Tortora, Debora, Hussain, Shahzeb and Melewar, T. C. (2019) Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption. Sustainability, 11 (23) , 6791. ISSN 2071-1050 (doi:10.3390/su11236791)

Thesis

Hussain, Shahzeb (2018) Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom. PhD thesis, Middlesex University.

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