Items where Author is "Harker, Michael J."

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Number of items: 5.

Article

Brennan, Ross and Stringfellow, L. and Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3). pp. 245-256. ISSN 0263-4503

Egan, John and Harker, Michael J. (2006) The past, present and future of relationship marketing. Journal of marketing management, 22 (1-2). pp. 215-242. ISSN 0267-257X

Brennan, Ross and Harker, Michael J. (2003) E-marketing action: an action learning approach to teaching e-marketing. Marketing review, 3 (4). pp. 419-431. ISSN 1469-347X

Book

Armstrong, Gary and Kotler, Philip and Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

Egan, John and Harker, Michael J. (2005) Relationship marketing. Sage library in business and management . Sage, London. ISBN 1412908663

This list was generated on Thu Jul 31 14:31:59 2014 IST.