Items where Author / Artist / Editor is "Gupta, Suraksha"

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Number of items: 17.

Article

Foroudi, Pantea and Foroudi, Mohammad M. and Nguyen, Bang and Gupta, Suraksha (2018) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Hafeez, Khalid and Foroudi, Pantea and Nguyen, Bang and Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice (CoP)? A case study approach. Behaviour and Information Technology . ISSN 0144-929X (Accepted/In press)

Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management . ISSN 0019-8501 (Accepted/In press)

Gupta, Suraksha and Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management . ISSN 0019-8501 (Published online first)

Foroudi, Pantea and Gupta, Suraksha and Sivarajah, Uthayasankar and Broderick, Amanda (2018) Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80 . pp. 271-282. ISSN 0747-5632

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research . ISSN 0148-2963 (Published online first)

Foroudi, Pantea and Gupta, Suraksha and Nazarian, Alireza and Duda, Marta (2017) Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal, 20 (2). ISSN 1352-2752

Melewar, T. C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Foroudi, Pantea and Melewar, T. C. and Gupta, Suraksha (2017) Corporate logo: history, definition, and components. International Studies of Management and Organization, 47 (2). pp. 176-196. ISSN 0020-8825

Gupta, Suraksha and Malhotra, Naresh K. and Czinkota, Michael and Foroudi, Pantea (2016) Marketing innovation: a consequence of competitiveness. Journal of Business Research, 69 (12). pp. 5671-5681. ISSN 0148-2963

Gupta, Suraksha and Malhotra, Naresh K and Czinkota, Michael and Foroudi, Pantea (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). pp. 5712-5723. ISSN 0148-2963

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Melewar, T. C. and Foroudi, Mohammad (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). pp. 4882-4889. ISSN 0148-2963

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip and Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers’ behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Foroudi, Pantea and Melewar, T. C. and Gupta, Suraksha (2014) Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 0148-2963

Gupta, Suraksha and Navare, Jyoti and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

This list was generated on Wed May 23 04:35:18 2018 BST.