Items where Author / Artist / Editor is "Gupta, Suraksha"

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Number of items: 7.

Article

Nguyen, Bang and Yu, Xiaoyu and Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Gupta, Suraksha and Malhotra, Naresh K and Czinkota, Michael and Foroudi, Pantea (2016) The local brand representative in reseller networks. Journal of Business Research . ISSN 0148-2963 (Published online first)

Gupta, Suraksha and Malhotra, Naresh K. and Czinkota, Michael and Foroudi, Pantea (2016) Marketing innovation: a consequence of competitiveness. Journal of Business Research . ISSN 0148-2963 (Published online first)

Melewar, T. C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2016) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing . ISSN 0309-0566 (Accepted/In press)

Foroudi, Pantea and Melewar, T. C. and Gupta, Suraksha (2014) Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 0148-2963

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers’ behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Gupta, Suraksha and Navare, Jyoti and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

This list was generated on Fri Aug 26 04:23:18 2016 BST.