Items where Author / Artist / Editor is "Gupta, Suraksha"

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Number of items: 22.

Yu, Qionglei, Foroudi, Pantea and Gupta, Suraksha (2019) Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change, 145 . pp. 493-502. ISSN 0040-1625

Foroudi, Pantea, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea, Nguyen, Bang and Gupta, Suraksha (2019) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People, 32 (2). pp. 405-429. ISSN 0959-3845

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C., Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research . ISSN 1066-2243 (Published online first)

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138 . pp. 218-227. ISSN 0040-1625

Tourky, Marwa, Foroudi, Pantea, Gupta, Suraksha and Shaalan, Ahmed (2018) Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963

Hafeez, Khalid, Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7). pp. 714-735. ISSN 0144-929X

Gupta, Suraksha, Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72 . pp. 37-47. ISSN 0019-8501

Gupta, Suraksha, Foroudi, Pantea and Yen, Dorothy (2018) Investigating relationship types for creating brand value for resellers. Industrial Marketing Management, 72 . pp. 37-47. ISSN 0019-8501

Foroudi, Pantea, Gupta, Suraksha, Sivarajah, Uthayasankar and Broderick, Amanda (2018) Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior, 80 . pp. 271-282. ISSN 0747-5632

Foroudi, Pantea, Gupta, Suraksha, Nazarian, Alireza and Duda, Marta (2017) Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal, 20 (2). pp. 230-246. ISSN 1352-2752

Melewar, T. C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Foroudi, Pantea, Melewar, T. C. and Gupta, Suraksha (2017) Corporate logo: history, definition, and components. International Studies of Management and Organization, 47 (2). pp. 176-196. ISSN 0020-8825

Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael and Foroudi, Pantea (2016) Marketing innovation: a consequence of competitiveness. Journal of Business Research, 69 (12). pp. 5671-5681. ISSN 0148-2963

Gupta, Suraksha, Malhotra, Naresh K, Czinkota, Michael and Foroudi, Pantea (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). pp. 5712-5723. ISSN 0148-2963

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Melewar, T. C. and Foroudi, Mohammad M. (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). pp. 4882-4889. ISSN 0148-2963

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7). pp. 2471-2479. ISSN 0148-2963

Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

Foroudi, Pantea, Melewar, T. C. and Gupta, Suraksha (2014) Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research, 67 (11). pp. 2269-2281. ISSN 0148-2963

Dennis, Charles, Brakus, J. JoŇ°ko, Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Gupta, Suraksha, Navare, Jyoti and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

This list was generated on Thu Aug 22 04:29:24 2019 BST.