Items where Author is "Gupta, Suraksha"

See full list of headings
Export as [feed] Atom [feed] RSS 1.0
Group by: Item Type | No Grouping
Number of items: 2.

Dennis, Charles and Brakus, J. Joško and Gupta, Suraksha and Alamanos, Eleftherios (2014) The effect of digital signage on shoppers’ behavior: the role of the evoked experience. Journal of Business Research, 67 (11). pp. 2250-2257. ISSN 0148-2963

Gupta, Suraksha and Navare, Jyoti and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1). pp. 65-77. ISSN 0019-8501

This list was generated on Tue May 5 01:13:15 2015 IST.