Items where Author / Artist / Editor is "Foroudi, Mohammad M."

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Number of items: 9.

Article

Foroudi, Pantea and Yu, Qionglei and Gupta, Suraksha and Foroudi, Mohammad M. (2018) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change . ISSN 0040-1625 (Published online first)

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963

Foroudi, Pantea and Foroudi, Mohammad M. and Nguyen, Bang and Gupta, Suraksha (2018) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Foroudi, Pantea and Akarsu, Tuğra Nazlı and Ageeva, Elena and Foroudi, Mohammad M. and Dennis, Charles and Melewar, T. C. (2018) PROMISING THE DREAM: changing destination image of London through the effect of website place. Journal of Business Research, 83 . pp. 97-10. ISSN 0148-2963

Foroudi, Pantea and Hafeez, Khalid and Foroudi, Mohammad M. (2017) Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal, 20 (2). pp. 158-180. ISSN 1352-2752

Foroudi, Pantea and Dinnie, Keith and Kitchen, Philip J. and Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566

Melewar, T. C. and Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Foroudi, Pantea and Jin, Zhongqi and Gupta, Suraksha and Melewar, T. C. and Foroudi, Mohammad M. (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). pp. 4882-4889. ISSN 0148-2963

Foroudi, Pantea and Gupta, Suraksha and Kitchen, Philip and Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

This list was generated on Tue Mar 19 04:38:37 2019 GMT.