Items where Author / Artist / Editor is "Foroudi, Mohammad M."

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Number of items: 9.

Article

Foroudi, Pantea, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press) (doi:10.1108/QMR-04-2017-0080)

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138 . pp. 218-227. ISSN 0040-1625 (doi:10.1016/j.techfore.2018.09.006)

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963 (doi:10.1016/j.jbusres.2018.01.031)

Foroudi, Pantea, Akarsu, Tuğra Nazlı, Ageeva, Elena, Foroudi, Mohammad M., Dennis, Charles and Melewar, T. C. (2018) PROMISING THE DREAM: changing destination image of London through the effect of website place. Journal of Business Research, 83 . pp. 97-10. ISSN 0148-2963 (doi:10.1016/j.jbusres.2017.10.003)

Foroudi, Pantea, Hafeez, Khalid and Foroudi, Mohammad M. (2017) Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal, 20 (2). pp. 158-180. ISSN 1352-2752 (doi:10.1108/QMR-05-2015-0043)

Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J., Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566 (doi:10.1108/EJM-08-2015-0527)

Melewar, T. C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566 (doi:10.1108/EJM-08-2015-0616)

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Melewar, T. C. and Foroudi, Mohammad M. (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). pp. 4882-4889. ISSN 0148-2963 (doi:10.1016/j.jbusres.2016.04.047)

Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752 (doi:10.1108/QMR-02-2016-0020)

This list was generated on Fri Oct 18 05:13:12 2019 BST.