Items where Author / Artist / Editor is "Foroudi, Mohammad M."

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Number of items: 9.

Article

Foroudi, Pantea, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Accepted/In press)

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha and Foroudi, Mohammad M. (2019) Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138 . pp. 218-227. ISSN 0040-1625

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M. and Kitchen, Philip J. (2018) Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89 . pp. 462-474. ISSN 0148-2963

Foroudi, Pantea, Akarsu, Tuğra Nazlı, Ageeva, Elena, Foroudi, Mohammad M., Dennis, Charles and Melewar, T. C. (2018) PROMISING THE DREAM: changing destination image of London through the effect of website place. Journal of Business Research, 83 . pp. 97-10. ISSN 0148-2963

Foroudi, Pantea, Hafeez, Khalid and Foroudi, Mohammad M. (2017) Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal, 20 (2). pp. 158-180. ISSN 1352-2752

Foroudi, Pantea, Dinnie, Keith, Kitchen, Philip J., Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3). pp. 528-550. ISSN 0309-0566

Melewar, T. C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3). pp. 572-604. ISSN 0309-0566

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Melewar, T. C. and Foroudi, Mohammad M. (2016) Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69 (11). pp. 4882-4889. ISSN 0148-2963

Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2). pp. 241-264. ISSN 1352-2752

This list was generated on Mon Aug 19 04:53:27 2019 BST.