Items where Author / Artist / Editor is "Fernandes, Cedwyn"
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Article
Meraj, Mohammad Ali ORCID: https://orcid.org/0000-0003-0269-1717, Fernandes, Cedwyn and Ross, Kieran J.
(2016)
Applying marketing mix constructs in higher education: the case of an MBA programme in the UAE.
International Journal of Business and Globalisation, 16
(2).
pp. 149-170.
ISSN 1753-3627
(doi:10.1504/IJBG.2016.074488)