Items where Author / Artist / Editor is "Fan, Shih-Heng"

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Number of items: 3.

Article

Chang, Shing-Wan and Fan, Shih-Heng (2017) Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management, 45 (3). pp. 253-270. ISSN 0959-0552

Conference or Workshop Item

Fan, Shih-Heng and Chang, Shing-Wan (2014) Why Taiwanese continue using fast-fashion brands' Facebook pages? In: 8th AMA SERVSIG International Service Research Conference, 13-15 June 2014, Thessaloniki, Greece.

Fan, Shih-Heng and Chang, Shing-Wan (2014) An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan. In: 43rd EMAC Conference, 3-6 June 2014, Valencia, Spain.

This list was generated on Sun Jan 20 04:24:53 2019 GMT.