Items where Author is "Egan, John "

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Number of items: 18.

Article

Egan, John (2008) A century of marketing. Marketing review, 8 (1). pp. 3-23. ISSN 1469-347X

Egan, John (2007) Sidelined? The future of marketing in the contemporary organisation. Irish journal of management, 27 (2). pp. 99-118. ISSN 1649-248X

Brennan, Ross and Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6). pp. 451-454. ISSN 0267-257X

Egan, John and Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3). pp. 71-92. ISSN 1537-7857

Egan, John and Harker, Michael J. (2006) The past, present and future of relationship marketing. Journal of marketing management, 22 (1-2). pp. 215-242. ISSN 0267-257X

Egan, John (2005) Another false dawn? the Liberal Democrats, 2005. Journal of marketing management, 21 (9-10). pp. 959-978. ISSN 0267-257X

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3). pp. 218-222. ISSN 1472-3891

Egan, John (2003) Back to the future: divergence in relationship marketing research. Marketing theory, 3 (1). pp. 145-157. ISSN 1470-5931

Brennan, Ross and Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2). pp. 47-66. ISSN 1537-7857

Egan, John and Watson, Anna and Kirby, David A. (2002) Franchising, Retailing and the Development of E-Commerce: an examination of the theoretical reasons behind the development of retailing through franchising and a consideration of its future. International journal of retail & distribution management, 30 (5). pp. 228-237. ISSN 0959-0552

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1). pp. 25-33. ISSN 1352-2752

Egan, John (2001) Throwing the baby out with the bath water. Marketing intelligence and planning, 19 (6). pp. 375-384. ISSN 0263-4503

Egan, John and Wright, Chris (2000) De-marketing the car. Transport policy, 7 (4). ISSN 0967-070X

Egan, John (2000) Drivers to relational strategies in retailing. International journal of retail & distribution management, 28 (8). pp. 379-386. ISSN 0959-0552

Book

Egan, John (2008) Relationship marketing: exploring relational strategies in marketing. Financial Times Prentice Hall, Harlow. ISBN 9780273713197

Egan, John (2007) Marketing communications. Thomson Learning, London. ISBN 9781844801213

Egan, John and Harker, Michael J. (2005) Relationship marketing. Sage library in business and management . Sage, London. ISBN 1412908663

Egan, John and Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. ISBN 0750657243

This list was generated on Tue Sep 16 09:56:14 2014 IST.