Items where Author / Artist / Editor is "Egan, John"

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Egan, John (2008) A century of marketing. Marketing review, 8 (1). pp. 3-23. ISSN 1469-347X (doi:10.1362/146934708X290223)

Egan, John (2007) Sidelined? The future of marketing in the contemporary organisation. Irish journal of management, 27 (2). pp. 99-118. ISSN 1649-248X

Brennan, Ross, Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6). pp. 451-454. ISSN 0267-257X

Egan, John, Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3). pp. 71-92. ISSN 1537-7857 (doi:10.1300/J199v05n03_04)

Egan, John and Harker, Michael J. (2006) The past, present and future of relationship marketing. Journal of marketing management, 22 (1-2). pp. 215-242. ISSN 0267-257X (doi:10.1362/026725706776022326)

Egan, John (2005) Another false dawn? the Liberal Democrats, 2005. Journal of marketing management, 21 (9-10). pp. 959-978. ISSN 0267-257X (doi:10.1362/026725705775194157)

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3). pp. 218-222. ISSN 1472-3891

Egan, John (2003) Back to the future: divergence in relationship marketing research. Marketing theory, 3 (1). pp. 145-157. ISSN 1470-5931 (doi:10.1177/1470593103003001008)

Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2). pp. 47-66. ISSN 1537-7857

Egan, John, Watson, Anna and Kirby, David A. (2002) Franchising, Retailing and the Development of E-Commerce: an examination of the theoretical reasons behind the development of retailing through franchising and a consideration of its future. International journal of retail & distribution management, 30 (5). pp. 228-237. ISSN 0959-0552

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1). pp. 25-33. ISSN 1352-2752 (doi:10.1108/13522750110364541)

Egan, John (2001) Throwing the baby out with the bath water. Marketing intelligence and planning, 19 (6). pp. 375-384. ISSN 0263-4503 (doi:10.1108/02634500110405388)

Egan, John and Wright, Chris (2000) De-marketing the car. Transport policy, 7 (4). ISSN 0967-070X

Egan, John (2000) Drivers to relational strategies in retailing. International journal of retail & distribution management, 28 (8). pp. 379-386. ISSN 0959-0552 (doi:10.1108/09590550010337445)


Egan, John (2008) Relationship marketing: exploring relational strategies in marketing. Financial Times Prentice Hall, Harlow. 9780273713197.

Egan, John (2007) Marketing communications. Thomson Learning, London. 9781844801213.

Egan, John and Harker, Michael J. (2005) Relationship marketing. Sage library in business and management . Sage, London. 1412908663.

Egan, John, Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. 0750657243.

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