Items where Author / Artist / Editor is "Czinkota, Michael"

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Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael and Foroudi, Pantea (2016) Marketing innovation: a consequence of competitiveness. Journal of Business Research, 69 (12). pp. 5671-5681. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2016.02.042)

Gupta, Suraksha, Malhotra, Naresh K, Czinkota, Michael and Foroudi, Pantea (2016) The local brand representative in reseller networks. Journal of Business Research, 69 (12). pp. 5712-5723. ISSN 0148-2963 (doi:https://doi.org/10.1016/j.jbusres.2016.01.046)

This list was generated on Fri Sep 20 04:35:41 2019 BST.