Items where Author is "Czarnecka, Barbara"
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Brennan, Ross and Czarnecka, Barbara and Dahl, Stephan and Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499
Evans, Jeff and Tsatsaroni, Anna and Czarnecka, Barbara (2009) Equations in a consumer culture: mathematical images in advertising. In: Proceedings of the 33rd Conference of the International Group for the Psychology of Mathematics Education: in search for theories in mathematics education. Tzekaki, Maianna and Kaldrimidou, Maria and Sakonidis, Haralambos , eds. Aristotle University of Thessaloniki, Thessaloniki, Greece, pp. 17-24. ISBN 9789602436523
Conference or Workshop Item
Czarnecka, Barbara and Brennan, Ross (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary. In: ICORIA '09: The 8th International Conference on Research in Advertising 2009, June 25.-27. 2009., University of Klagenfurt.