Items where Author / Artist / Editor is "Czarnecka, Barbara"
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Evans, Jeff and Tsatsaroni, Anna and Czarnecka, Barbara (2014) Mathematical images in advertising: constructing difference and shaping identity, in global consumer culture. Educational Studies in Mathematics, 85 (1). pp. 3-27. ISSN 0013-1954
Czarnecka, Barbara and Evans, Jeff (2013) Wisdom appeals in UK financial services advertising. Journal of Promotion Management, 19 (4). pp. 418-434. ISSN 1049-6491
Brennan, Ross and Czarnecka, Barbara and Dahl, Stephan and Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499
Conference or Workshop Item
Evans, Jeff and Tsatsaroni, Anna and Czarnecka, Barbara (2009) Equations in a consumer culture: mathematical images in advertising. In: 33rd Conference of the International Group for the Psychology of Mathematics Education: In Search for Theories in Mathematics Education, 19-24 Jul 2009, Thessaloniki, Greece.
Czarnecka, Barbara and Brennan, Ross (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary. In: ICORIA '09: The 8th International Conference on Research in Advertising 2009, June 25.-27. 2009., University of Klagenfurt.