Items where Author / Artist / Editor is "Chen, Junsong"

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Article

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501 (doi:10.1016/j.indmarman.2015.04.017)

Book Section

McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan, Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. 9780415523172.

This list was generated on Wed Oct 23 05:22:23 2019 BST.