Items where Author / Artist / Editor is "Chen, Chen-Chu Matilda"

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Chen, Chen-Chu Matilda, Nguyen, Bang, Melewar, T. C. and Dennis, Charles (2017) Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management & Organization, 47 (3). pp. 240-257. ISSN 0020-8825

Chen, Chen-Chu Matilda, Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3). pp. 357-376. ISSN 1352-2752

This list was generated on Sat Aug 24 04:25:50 2019 BST.