Items where Author is "Chansarkar, Bal"
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Jin, Zhongqi and Lynch, Richard and Attia, Samaa and Chansarkar, Bal and Gülsoy, Tanses and Lapoule, Paul and Liu, Xueyuan and Newburry, William and Nooraini, Mohamad Sheriff and Parente, Ronaldo and Purani, Keyoor and Ungerer, Marius (2014) The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status. International Business Review . ISSN 0969-5931 (In Press)
Pancholi, Jatin and Modi, A. (2008) Accounting system of an NGO: a case study of Jagrut Grahak Mandal Patan. In: Cases in Indian Management. Chansarkar, Bal, ed. Himalaya Publishing House, Mumbai, pp. 38-52. ISBN 9788184881943
Jin, Zhongqi and Chansarkar, Bal (2006) Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics, 18 (4). pp. 283-302. ISSN 0945-7517
Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707