Items where Author / Artist / Editor is "Chang, Shing-Wan"

See full list of headings
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 20.

Article

Chang, Shing-Wan and Fan, Shih-Heng (2017) Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management, 45 (3). pp. 253-270. ISSN 0959-0552

Conference or Workshop Item

Chang, Shing-Wan and Dang, Thi Thao Trang (2019) Exploring how followers respond to micro-influencer endorsement. In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 July, 2019, Edinburgh, Scotland. (Accepted/In press)

Chang, Shing-Wan and Mirto, Alessandra (2019) Instagram advertising: The catalyst for impulse purchase? In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland. (Accepted/In press)

Chang, Shing-Wan and Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users’ responses to in-app advertisements. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India.

Chang, Shing-Wan and Loukides, Grigorios and Mantegazza, Federica (2018) Disentangling the psychological effects of luxury fashion brands on social capital and WOM. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.

Chang, Shing-Wan and Loukides, Grigorios and Lee, Lai Ping (2018) Examining the influences of service quality and corporate image on students’ loyalty of boarding schools in the UK: A study of Chinese students. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.

Chang, Shing-Wan (2018) The moderating role of lifestyle-congruence on the motives of using peer to peer rental: a study of Airbnb. In: EMAC2018, 29 May - 01 June 2018, University of Strathclyde, Glasgow, UK.

Chang, Shing-Wan and Hostetler, Emily (2017) Exploring antecedents and consequences of service co-creation within subscription based music platforms: an integrated approach. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal.

Chang, Shing-Wan and Crone, Thomas (2017) Unpacking how digital endorsement of sports celebrities affects fan behavior. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal.

Chang, Shing-Wan and Loukides, Grigorios and Ahmed, Safia (2016) Assessing the drivers of online impulse buying. In: 4th International Conference on Contemporary Marketing Issues (ICCMI 2016), 22-24 June 2016, Heraklion, Greece.

Chang, Shing-Wan (2016) How the use of social media leverages visit intentions in destination marketing. In: 45th Annual Conference of the European Marketing Academy, 24 - 27 May 2016, Oslo, Norway.

Chang, Shing-Wan (2016) The effectiveness of informational influence on social media marketing and brand knowledge. In: 21st International Conference on Corporate and Marketing Communications, 7 - 8 April 2016, Middlesex University, London.

Chang, Shing-Wan and Murai, Arisa (2016) Exploring the determinants of continuance usage of online video streaming service. In: 6th Global Innovation & Knowledge Academy Conference (GIKA 2016), 20-23 March 2016, Valencia, Spain.

Chang, Shing-Wan and Siregar, Yuri Heikal (2015) Experiencing brand on mobile augmented reality. In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy.

Inaba, Ayumi and Chang, Shing-Wan (2015) What drives female entrepreneurship in Japan? In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy.

Coello, Jonathan and Chang, Shing-Wan (2015) What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry. In: 2015 Global Fashion Management Conference (GFMC), 25 - 28 June 2015, Florence, Italy.

Inaba, Ayumi and Chang, Shing-Wan (2015) The determinants of female entrepreneurship in Japan. In: 60th ICSB World Conference (International Council of Small Business World Conference), 06-09 June 2015, Dubai, UAE.

Coello, Jonathan and Chang, Shing-Wan (2015) Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey.

Fan, Shih-Heng and Chang, Shing-Wan (2014) Why Taiwanese continue using fast-fashion brands' Facebook pages? In: 8th AMA SERVSIG International Service Research Conference, 13-15 June 2014, Thessaloniki, Greece.

Fan, Shih-Heng and Chang, Shing-Wan (2014) An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan. In: 43rd EMAC Annual Conference: Paradigm shifts & Interactions, 03-06 June 2014, Valencia, Spain.

This list was generated on Wed Mar 20 04:39:05 2019 GMT.