Items where Author / Artist / Editor is "Brennan, Ross"

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Number of items: 54.

Article

Manyiwa, Simon and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal, 6 (1). pp. 65-82. ISSN 2044-4087

Manyiwa, Simon and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12). pp. 1419-1437. ISSN 0267-257X

Brennan, Ross, Eagle, Lynne, Ellis, Nick and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13). pp. 1165-1180. ISSN 0267-257X

Brennan, Ross, Dahl, Stephan and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of marketing management, 26 (7). pp. 635-655. ISSN 0267-257X

Brennan, Ross, Eagle, Lynne and Rice, David (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467

Vos, Lynn and Brennan, Ross (2010) Complementary and alternative medicine: shaping a marketing research agenda. Marketing intelligence and planning., 28 (3). pp. 349-364. ISSN 0263-4503

Brennan, Ross and Wilson, Jonathan (2010) Doing business in China: is the importance of guanxi diminishing? European business review, 22 (6). pp. 652-665. ISSN 0955-534X

Gibson-Sweet, Monica, Brennan, Ross, Foy, Anne, Lynch, Jacqueline and Rudolph, Peter (2010) Key issues in marketing education: the marketing educators' view. Marketing intelligence and planning, 28 (7). pp. 931-943. ISSN 0263-4503

Vos, Lynn and Brennan, Ross (2010) Marketing simulation games: student and lecturer perspectives. Marketing intelligence and planning, 28 (7). pp. 882-897. ISSN 0263-4503

Brennan, Ross and Pearce, Glenn (2009) Educational drama: a tool for promoting marketing learning? International Journal of Management Education, 8 (1). pp. 1-10. ISSN 1472-8117

Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12). pp. 1289-1299. ISSN 0309-0566

Baddar Al-Husan, Faten and Brennan, Ross (2009) Key account management in an emerging economy: a case study approach. Journal of Business and Industrial Marketing, 24 (8). pp. 611-620. ISSN 0885-8624

Wilson, Jonathan and Brennan, Ross (2009) Relational factors in UK-Chinese international joint ventures. European Business Review, 21 (2). pp. 159-171. ISSN 0955-534X

Baddar Al-Husan, Faten, Brennan, Ross and James, Philip (2009) Transferring Western HRM practices to developing countries: the case of a privatised utility in Jordan. Personnel Review, 38 (2). pp. 104-123. ISSN 0048-3486

Brennan, Ross (2009) Using case studies in university-level marketing education. Marketing intelligence and planning., 27 (4). pp. 467-473. ISSN 0263-4503

Ghaffari, Firoozeh, Kyriacou, Orthodoxia and Brennan, Ross (2008) Exploring the implementation of ethics in UK accounting programs. Issues in Accounting Education, 23 (2). pp. 183-198. ISSN 0739-3172

Brennan, Ross and Hennenberg, S. (2008) Does political marketing need the concept of customer value? Marketing intelligence and planning, 26 (6). pp. 559-572. ISSN 0263-4503

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499

Brennan, Ross (2008) Theory and practice across disciplines: implications for the field of management. European business review, 20 (6). pp. 515-528. ISSN 0955-534X

Brennan, Ross, Tunisini, Annalisa, Harrison, Debbie and Baraldi, Enrico (2007) Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management, 36 (7). pp. 879-894. ISSN 0019-8501

Brennan, Ross, Schmidt, Sven-Oliver and Tyler, Katherine (2007) Adaptation in inter-firm relationships: classification, motivation, calculation. Journal of services marketing, 21 (7). pp. 530-537. ISSN 0887-6045

Brennan, Ross and Eagle, Lynne (2007) Are students customers? TQM and marketing perspectives. Quality assurance in education, 15 (1). pp. 44-60. ISSN 0968-4883

Brennan, Ross and Eagle, Lynne (2007) Beyond advertising: in-home promotion of fast food. Young consumers, 8 (4). pp. 278-288. ISSN 1758-7212

Brennan, Ross, Canning, Louise and McDowell, Raymond (2007) Price-setting in business-to-business markets. Marketing review, 7 (3). pp. 207-234. ISSN 1469-0195

Brennan, Ross (2006) Evolutionary economics and the markets-as-networks approach. Industrial Marketing Management, 35 (7). pp. 829-838. ISSN 0019-8501

Brennan, Ross, Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6). pp. 451-454. ISSN 0267-257X

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1). pp. 29-43. ISSN 0962-8770

Brennan, Ross, Stringfellow, L., Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3). pp. 245-256. ISSN 0263-4503

Brennan, Ross and Ahmad, S. Jaseem (2005) Using case studies in management education: the student perspective. International journal of management education, 4 (3). pp. 21-30. ISSN 1472-8117

Brennan, Ross and Skaates, M. A. (2005) An international review of the business-to-business marketing curriculum. Marketing education review, 15 . pp. 77-89. ISSN 1052-8008

Brennan, Ross and Ankers, Paul (2004) In search of relevance: is there an academic-practitioner divide in business-to-business marketing? Marketing intelligence and planning, 22 (5). pp. 511-519. ISSN 0263-4503

Brennan, Ross (2004) Should we worry about an academic-practitioner divide in marketing? Marketing intelligence and planning, 22 (5). pp. 492-500. ISSN 0263-4503

Brennan, Ross and Harker, Michael J. (2003) E-marketing action: an action learning approach to teaching e-marketing. Marketing review, 3 (4). pp. 419-431. ISSN 1469-347X

Brennan, Ross, Felekis, George and Goldring, Delia (2003) Strategic management of marketing and human resources in further education colleges. Journal of further and higher education, 27 (2). pp. 143-156. ISSN 0309-877X

Brennan, Ross, Wilson, David T. and Turnbull, Peter W. (2003) Dyadic adaptation in business-to-business markets. European Journal of Marketing, 37 (11/12). pp. 1636-1665. ISSN 0309-0566

Brennan, Ross and Wilson, Jonathan (2003) Market entry methods for Western firms in China. Asia Pacific journal of marketing and logistics, 15 (4). pp. 3-18. ISSN 1355-5855

Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2). pp. 47-66. ISSN 1537-7857

Brennan, Ross and Turnbull, Peter W. (2002) Sophistry, relevance and technology transfer in management research: an IMP perspective. Journal of business research, 55 (7). pp. 595-602. ISSN 0148-2963

Brennan, Ross and Canning, Louise (2002) Adaptation processes in supplier-customer relationships. Journal of customer behaviour, 1 (2). pp. 117-144. ISSN 1475-3928

Brennan, Ross and Ankers, Paul (2002) Managerial relevance in academic research: an exploratory study. Marketing intelligence and planning, 20 (1). pp. 15-21. ISSN 0263-4503

Book Section

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside, Arch G., ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335

Monograph

Brennan, Ross, Vos, Lynn and Willetts, Roger (2008) Student experiences of the use of a marketing simulation game. Discussion Paper. Middlesex University, London.

Conference or Workshop Item

Ellis, Nick, Higgins, Matthew, Brennan, Ross and Eagle, Lynne (2010) Alterity & sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest.

Brennan, Ross and Wilson, Jonathan (2010) The IMP contribution to understanding business with China. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest.

Brennan, Ross, Eagle, Lynne, Ellis, Nick and Higgins, Matthew (2010) Alterity and sensitivity: contours of the tutor in marketing ethics education. In: Academy of Marketing annual conference: Transformational Marketing, 6th-9th July, 2010, Coventry University.

Brennan, Ross (2009) Customer value elasticity, equi-value curves and value vectors: implications for customer behaviour and strategic marketing. In: The 25th IMP Conference:, Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille.

Brennan, Ross, Gressetvold, Espen and Zolkiewski, Judy (2009) Developing a taxonomy for strategising in industrial networks. In: The 25th IMP Conference., Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille.

Czarnecka, Barbara and Brennan, Ross (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary. In: ICORIA '09: The 8th International Conference on Research in Advertising 2009, June 25.-27. 2009., University of Klagenfurt.

Brennan, Ross, Vos, Lynn and Willetts, Roger (2009) Using simulation games in the marketing curriculum. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds.

Pagla, Maria and Brennan, Ross (2009) The development of brand attitudes among young consumers in Cyprus. In: Brand, Identity & Corporate Reputation SIG: 5th International Conference of the Academy of Marketing., 1 - 3 September 2009, Cambridge, UK.

Book

Brennan, Ross, Canning, Louise and McDowell, Raymond (2010) Business-to-business marketing. Advanced marketing series . Sage Publications, London. ISBN 9781849201551

Armstrong, Gary, Kotler, Philip, Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

Brennan, Ross, Garneau, Paul, Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203

This list was generated on Mon Jun 24 04:29:13 2019 BST.