Items where Author is "Brennan, Ross"

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Number of items: 53.

Manyiwa, Simon and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12). pp. 1419-1437. ISSN 0267-257X

Brennan, Ross and Eagle, Lynne and Ellis, Nick and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13). pp. 1165-1180. ISSN 0267-257X

Ellis, Nick and Higgins, Matthew and Brennan, Ross and Eagle, Lynne (2010) Alterity & sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest.

Brennan, Ross and Wilson, Jonathan (2010) The IMP contribution to understanding business with China. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest.

Brennan, Ross and Eagle, Lynne and Ellis, Nick and Higgins, Matthew (2010) Alterity and sensitivity: contours of the tutor in marketing ethics education. In: Academy of Marketing annual conference: Transformational Marketing, 6th-9th July, 2010, Coventry University. (Unpublished)

Brennan, Ross and Dahl, Stephan and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of marketing management, 26 (7). pp. 635-655. ISSN 0267-257X

Brennan, Ross and Eagle, Lynne and Rice, David (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1). pp. 8-22. ISSN 0276-1467

Brennan, Ross and Canning, Louise and McDowell, Raymond (2010) Business-to-business marketing. Advanced marketing series . Sage Publications, London. ISBN 9781849201551

Vos, Lynn and Brennan, Ross (2010) Complementary and alternative medicine: shaping a marketing research agenda. Marketing intelligence and planning. , 28 (3). pp. 349-364. ISSN 0263-4503

Brennan, Ross and Wilson, Jonathan (2010) Doing business in China: is the importance of guanxi diminishing? European business review, 22 (6). pp. 652-665. ISSN 0955-534X

Gibson-Sweet, Monica and Brennan, Ross and Foy, Anne and Lynch, Jacqueline and Rudolph, Peter (2010) Key issues in marketing education: the marketing educators' view. Marketing intelligence and planning, 28 (7). pp. 931-943. ISSN 0263-4503

Vos, Lynn and Brennan, Ross (2010) Marketing simulation games: student and lecturer perspectives. Marketing intelligence and planning, 28 (7). pp. 882-897. ISSN 0263-4503

Brennan, Ross (2009) Customer value elasticity, equi-value curves and value vectors: implications for customer behaviour and strategic marketing. In: The 25th IMP Conference:, Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille.

Brennan, Ross and Gressetvold, Espen and Zolkiewski, Judy (2009) Developing a taxonomy for strategising in industrial networks. In: The 25th IMP Conference., Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille.

Brennan, Ross and Pearce, Glenn (2009) Educational drama: a tool for promoting marketing learning? International Journal of Management Education, 8 (1). pp. 1-10. ISSN 1472-8117

Baines, Paul R. and Brennan, Ross and Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing , 43 (11/12). pp. 1289-1299. ISSN 0309-0566

Czarnecka, Barbara and Brennan, Ross (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary. In: ICORIA '09: The 8th International Conference on Research in Advertising 2009, June 25.-27. 2009., University of Klagenfurt.

Baddar Al-Husan, Faten and Brennan, Ross (2009) Key account management in an emerging economy: a case study approach. Journal of Business and Industrial Marketing, 24 (8). pp. 611-620. ISSN 0885-8624

Armstrong, Gary and Kotler, Philip and Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

Wilson, Jonathan and Brennan, Ross (2009) Relational factors in UK-Chinese international joint ventures. European Business Review, 21 (2). pp. 159-171. ISSN 0955-534X

Baddar Al-Husan, Faten and Brennan, Ross and James, Phil (2009) Transferring Western HRM practices to developing countries: the case of a privatised utility in Jordan. Personnel Review, 38 (2). pp. 104-123. ISSN 0048-3486

Brennan, Ross (2009) Using case studies in university-level marketing education. Marketing intelligence and planning. , 27 (4). pp. 467-473. ISSN 0263-4503

Brennan, Ross and Vos, Lynn and Willetts, Roger (2009) Using simulation games in the marketing curriculum. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds.

Pagla, Maria and Brennan, Ross (2009) The development of brand attitudes among young consumers in Cyprus. In: Brand, Identity & Corporate Reputation SIG: 5th International Conference of the Academy of Marketing., 1 - 3 September 2009, Cambridge, UK.

Ghaffari, Firoozeh and Kyriacou, Orthodoxia and Brennan, Ross (2008) Exploring the implementation of ethics in UK accounting programs. Issues in accounting education, 23 (2). pp. 183-198. ISSN 0739-3172

Brennan, Ross and Garneau, Paul and Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203

Brennan, Ross and Hennenberg, S. (2008) Does political marketing need the concept of customer value? Marketing intelligence and planning, 26 (6). pp. 559-572. ISSN 0263-4503

Brennan, Ross and Czarnecka, Barbara and Dahl, Stephan and Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1). pp. 57-69. ISSN 0021-8499

Brennan, Ross and Vos, Lynn and Willetts, Roger (2008) Student experiences of the use of a marketing simulation game. Discussion Paper. Middlesex University, London.

Brennan, Ross (2008) Theory and practice across disciplines: implications for the field of management. European business review, 20 (6). pp. 515-528. ISSN 0955-534X

Brennan, Ross and Tunisini, Annalisa and Harrison, Debbie and Baraldi, Enrico (2007) Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management, 36 (7). pp. 879-894. ISSN 0019-8501

Brennan, Ross and Schmidt, Sven-Oliver and Tyler, Katherine (2007) Adaptation in inter-firm relationships: classification, motivation, calculation. Journal of services marketing, 21 (7). pp. 530-537. ISSN 0887-6045

Brennan, Ross and Eagle, Lynne (2007) Are students customers? TQM and marketing perspectives. Quality assurance in education, 15 (1). pp. 44-60. ISSN 0968-4883

Brennan, Ross and Eagle, Lynne (2007) Beyond advertising: in-home promotion of fast food. Young consumers, 8 (4). pp. 278-288. ISSN 1758-7212

Brennan, Ross and Canning, Louise and McDowell, Raymond (2007) Price-setting in business-to-business markets. Marketing review, 7 (3). pp. 207-234. ISSN 1469-0195

Brennan, Ross (2006) Evolutionary economics and the markets-as-networks approach. Industrial Marketing Management, 35 (7). pp. 829-838. ISSN 0019-8501

Brennan, Ross and Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6). pp. 451-454. ISSN 0267-257X

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1). pp. 29-43. ISSN 0962-8770

Brennan, Ross and Stringfellow, L. and Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3). pp. 245-256. ISSN 0263-4503

Brennan, Ross and Ahmad, S. Jaseem (2005) Using case studies in management education: the student perspective. International journal of management education, 4 (3). pp. 21-30. ISSN 1472-8117

Brennan, Ross and Skaates, M. A. (2005) An international review of the business-to-business marketing curriculum. Marketing education review, 15 . pp. 77-89. ISSN 1052-8008

Brennan, Ross and Ankers, Paul (2004) In search of relevance: is there an academic-practitioner divide in business-to-business marketing? Marketing intelligence and planning, 22 (5). pp. 511-519. ISSN 0263-4503

Brennan, Ross (2004) Should we worry about an academic-practitioner divide in marketing? Marketing intelligence and planning, 22 (5). pp. 492-500. ISSN 0263-4503

Brennan, Ross and Harker, Michael J. (2003) E-marketing action: an action learning approach to teaching e-marketing. Marketing review, 3 (4). pp. 419-431. ISSN 1469-347X

Brennan, Ross and Felekis, George and Goldring, Delia (2003) Strategic management of marketing and human resources in further education colleges. Journal of further and higher education, 27 (2). pp. 143-156. ISSN 0309-877X

Brennan, Ross and Wilson, David T. and Turnbull, Peter W. (2003) Dyadic adaptation in business-to-business markets. European Journal of Marketing , 37 (11/12). pp. 1636-1665. ISSN 0309-0566

Brennan, Ross and Wilson, Jonathan (2003) Market entry methods for Western firms in China. Asia Pacific journal of marketing and logistics, 15 (4). pp. 3-18. ISSN 1355-5855

Brennan, Ross and Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2). pp. 47-66. ISSN 1537-7857

Brennan, Ross and Turnbull, Peter W. (2002) Sophistry, relevance and technology transfer in management research: an IMP perspective. Journal of business research , 55 (7). pp. 595-602. ISSN 0148-2963

Brennan, Ross and Canning, Louise (2002) Adaptation processes in supplier-customer relationships. Journal of customer behaviour, 1 (2). pp. 117-144. ISSN 1475-3928

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707

Brennan, Ross and Ankers, Paul (2002) Managerial relevance in academic research: an exploratory study. Marketing intelligence and planning, 20 (1). pp. 15-21. ISSN 0263-4503

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside , Arch G. , ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335

This list was generated on Sat Aug 2 01:24:40 2014 IST.