Items where Author / Artist / Editor is "Brennan, Ross"

See full list of headings
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 54.

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal, 6 (1) . pp. 65-82. ISSN 2044-4087 (doi:10.1362/204440816X14636485174958)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12) . pp. 1419-1437. ISSN 0267-257X (doi:10.1080/0267257X.2012.715092)

Brennan, Ross, Eagle, Lynne, Ellis, Nick and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13) . pp. 1165-1180. ISSN 0267-257X (doi:10.1080/0267257X.2010.522196)

Ellis, Nick, Higgins, Matthew, Brennan, Ross and Eagle, Lynne (2010) Alterity & sensitivity in inter-organizational relations: contours of the tutor in marketing ethics education. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest. .

Brennan, Ross and Wilson, Jonathan (2010) The IMP contribution to understanding business with China. In: IMP Group Annual Conference, 1-4 September 2010, Corvinus University, Budapest. .

Brennan, Ross, Eagle, Lynne, Ellis, Nick and Higgins, Matthew (2010) Alterity and sensitivity: contours of the tutor in marketing ethics education. In: Academy of Marketing annual conference: Transformational Marketing, 6th-9th July, 2010, Coventry University. .

Brennan, Ross, Dahl, Stephan and Eagle, Lynne (2010) Persuading young consumers to make healthy nutritional decisions. Journal of marketing management, 26 (7) . pp. 635-655. ISSN 0267-257X (doi:10.1080/0267257X.2010.481177)

Brennan, Ross, Eagle, Lynne and Rice, David (2010) Medicalization and marketing. Journal of Macromarketing, 30 (1) . pp. 8-22. ISSN 0276-1467 (doi:10.1177/0276146709352221)

Brennan, Ross, Canning, Louise and McDowell, Raymond (2010) Business-to-business marketing. Advanced marketing series . Sage Publications, London. ISBN 9781849201551.

Vos, Lynn and Brennan, Ross (2010) Complementary and alternative medicine: shaping a marketing research agenda. Marketing intelligence and planning., 28 (3) . pp. 349-364. ISSN 0263-4503 (doi:10.1108/02634501011041462)

Brennan, Ross and Wilson, Jonathan (2010) Doing business in China: is the importance of guanxi diminishing? European business review, 22 (6) . pp. 652-665. ISSN 0955-534X (doi:10.1108/09555341011082934)

Gibson-Sweet, Monica, Brennan, Ross, Foy, Anne, Lynch, Jacqueline and Rudolph, Peter (2010) Key issues in marketing education: the marketing educators' view. Marketing intelligence and planning, 28 (7) . pp. 931-943. ISSN 0263-4503 (doi:10.1108/02634501011086508)

Vos, Lynn and Brennan, Ross (2010) Marketing simulation games: student and lecturer perspectives. Marketing intelligence and planning, 28 (7) . pp. 882-897. ISSN 0263-4503 (doi:10.1108/02634501011086472)

Brennan, Ross (2009) Customer value elasticity, equi-value curves and value vectors: implications for customer behaviour and strategic marketing. In: The 25th IMP Conference:, Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille. .

Brennan, Ross, Gressetvold, Espen and Zolkiewski, Judy (2009) Developing a taxonomy for strategising in industrial networks. In: The 25th IMP Conference., Thursday 3rd September - Saturday 5th September 2009, EUROMED Ecole de Management, Marseille. .

Brennan, Ross and Pearce, Glenn (2009) Educational drama: a tool for promoting marketing learning? International Journal of Management Education, 8 (1) . pp. 1-10. ISSN 1472-8117 (doi:10.3794/ijme.81.237)

Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12) . pp. 1289-1299. ISSN 0309-0566 (doi:10.1108/03090560910989894)

Czarnecka, Barbara and Brennan, Ross (2009) How well does GLOBE predict values in advertising? A content analysis of print advertising from the UK, Ireland, Poland amd Hungary. In: ICORIA '09: The 8th International Conference on Research in Advertising 2009, June 25.-27. 2009., University of Klagenfurt. .

Baddar Al-Husan, Faten and Brennan, Ross (2009) Key account management in an emerging economy: a case study approach. Journal of Business and Industrial Marketing, 24 (8) . pp. 611-620. ISSN 0885-8624 (doi:10.1108/08858620910999475)

Armstrong, Gary, Kotler, Philip, Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951.

Wilson, Jonathan and Brennan, Ross (2009) Relational factors in UK-Chinese international joint ventures. European Business Review, 21 (2) . pp. 159-171. ISSN 0955-534X (doi:10.1108/09555340910940150)

Baddar Al-Husan, Faten, Brennan, Ross and James, Philip (2009) Transferring Western HRM practices to developing countries: the case of a privatised utility in Jordan. Personnel Review, 38 (2) . pp. 104-123. ISSN 0048-3486 (doi:10.1108/00483480910931299)

Brennan, Ross (2009) Using case studies in university-level marketing education. Marketing intelligence and planning., 27 (4) . pp. 467-473. ISSN 0263-4503 (doi:10.1108/02634500910964038)

Brennan, Ross, Vos, Lynn and Willetts, Roger (2009) Using simulation games in the marketing curriculum. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds. .

Pagla, Maria and Brennan, Ross (2009) The development of brand attitudes among young consumers in Cyprus. In: Brand, Identity & Corporate Reputation SIG: 5th International Conference of the Academy of Marketing., 1 - 3 September 2009, Cambridge, UK. .

Ghaffari, Firoozeh, Kyriacou, Orthodoxia and Brennan, Ross (2008) Exploring the implementation of ethics in UK accounting programs. Issues in Accounting Education, 23 (2) . pp. 183-198. ISSN 0739-3172 (doi:10.2308/iace.2008.23.2.183)

Brennan, Ross, Garneau, Paul, Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203.

Brennan, Ross and Hennenberg, S. (2008) Does political marketing need the concept of customer value? Marketing intelligence and planning, 26 (6) . pp. 559-572. ISSN 0263-4503 (doi:10.1108/02634500810902820)

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1) . pp. 57-69. ISSN 0021-8499

Brennan, Ross, Vos, Lynn and Willetts, Roger (2008) Student experiences of the use of a marketing simulation game. Discussion Paper. Middlesex University, London. .

Brennan, Ross (2008) Theory and practice across disciplines: implications for the field of management. European business review, 20 (6) . pp. 515-528. ISSN 0955-534X (doi:10.1108/09555340810913520)

Brennan, Ross, Tunisini, Annalisa, Harrison, Debbie and Baraldi, Enrico (2007) Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management, 36 (7) . pp. 879-894. ISSN 0019-8501 (doi:10.1016/j.indmarman.2007.05.015)

Brennan, Ross, Schmidt, Sven-Oliver and Tyler, Katherine (2007) Adaptation in inter-firm relationships: classification, motivation, calculation. Journal of services marketing, 21 (7) . pp. 530-537. ISSN 0887-6045 (doi:10.1108/08876040710824889)

Brennan, Ross and Eagle, Lynne (2007) Are students customers? TQM and marketing perspectives. Quality assurance in education, 15 (1) . pp. 44-60. ISSN 0968-4883 (doi:10.1108/09684880710723025)

Brennan, Ross and Eagle, Lynne (2007) Beyond advertising: in-home promotion of fast food. Young consumers, 8 (4) . pp. 278-288. ISSN 1758-7212 (doi:10.1108/17473610710838635)

Brennan, Ross, Canning, Louise and McDowell, Raymond (2007) Price-setting in business-to-business markets. Marketing review, 7 (3) . pp. 207-234. ISSN 1469-0195 (doi:10.1362/146934707X230068)

Brennan, Ross (2006) Evolutionary economics and the markets-as-networks approach. Industrial Marketing Management, 35 (7) . pp. 829-838. ISSN 0019-8501 (doi:10.1016/j.indmarman.2006.05.014)

Brennan, Ross, Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6) . pp. 451-454. ISSN 0267-257X

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1) . pp. 29-43. ISSN 0962-8770

Brennan, Ross, Stringfellow, L., Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3) . pp. 245-256. ISSN 0263-4503 (doi:10.1108/02634500610665718)

Brennan, Ross and Ahmad, S. Jaseem (2005) Using case studies in management education: the student perspective. International journal of management education, 4 (3) . pp. 21-30. ISSN 1472-8117 (doi:10.3794/ijme.43.124)

Brennan, Ross and Skaates, M. A. (2005) An international review of the business-to-business marketing curriculum. Marketing education review, 15 . pp. 77-89. ISSN 1052-8008

Brennan, Ross and Ankers, Paul (2004) In search of relevance: is there an academic-practitioner divide in business-to-business marketing? Marketing intelligence and planning, 22 (5) . pp. 511-519. ISSN 0263-4503 (doi:10.1108/02634500410551897)

Brennan, Ross (2004) Should we worry about an academic-practitioner divide in marketing? Marketing intelligence and planning, 22 (5) . pp. 492-500. ISSN 0263-4503 (doi:10.1108/02634500410551879)

Brennan, Ross and Harker, Michael J. (2003) E-marketing action: an action learning approach to teaching e-marketing. Marketing review, 3 (4) . pp. 419-431. ISSN 1469-347X (doi:10.1362/146934703771910053)

Brennan, Ross, Felekis, George and Goldring, Delia (2003) Strategic management of marketing and human resources in further education colleges. Journal of further and higher education, 27 (2) . pp. 143-156. ISSN 0309-877X (doi:10.1080/0309877032000065163)

Brennan, Ross, Wilson, David T. and Turnbull, Peter W. (2003) Dyadic adaptation in business-to-business markets. European Journal of Marketing, 37 (11/12) . pp. 1636-1665. ISSN 0309-0566 (doi:10.1108/03090560310495393)

Brennan, Ross and Wilson, Jonathan (2003) Market entry methods for Western firms in China. Asia Pacific journal of marketing and logistics, 15 (4) . pp. 3-18. ISSN 1355-5855 (doi:10.1108/13555850310765015)

Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2) . pp. 47-66. ISSN 1537-7857

Brennan, Ross and Turnbull, Peter W. (2002) Sophistry, relevance and technology transfer in management research: an IMP perspective. Journal of business research, 55 (7) . pp. 595-602. ISSN 0148-2963 (doi:10.1016/S0148-2963(00)00189-2)

Brennan, Ross and Canning, Louise (2002) Adaptation processes in supplier-customer relationships. Journal of customer behaviour, 1 (2) . pp. 117-144. ISSN 1475-3928 (doi:10.1362/14753920260595183)

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707.

Brennan, Ross and Ankers, Paul (2002) Managerial relevance in academic research: an exploratory study. Marketing intelligence and planning, 20 (1) . pp. 15-21. ISSN 0263-4503 (doi:10.1108/02634500210414729)

Brennan, Ross (2000) Management of the market research client/agency relationship. In: Getting better at sensemaking. Woodside, Arch G., ed. Advances in businessmarketing and purchasing. . JAI Press, Stamford, pp. 119-141. ISBN 0762306335.

This list was generated on Mon Apr 6 05:05:37 2020 BST.