Items where Author / Artist / Editor is "Balabanis, George"

See full list of headings
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 5.

Article

Balabanis, George, Mueller, Rene and Melewar, T. C. (2007) In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation, 1 (3). pp. 328-344. ISSN 1753-3627

Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6). pp. 582-610. ISSN 0265-1335

Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The relationship between consumer ethnocentrism and human values. Journal of Global Marketing, 15 (3-4). pp. 7-37. ISSN 0891-1762

Balabanis, George, Diamantopoulos, Adamantios, Mueller, Rene Dentiste and Melewar, T. C. (2001) The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies (32). pp. 157-175. ISSN 0047-2506

Balabanis, George, Turnbull, Sarah and Melewar, T. C. (2000) International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising, 19 (4). ISSN 0265-0487

This list was generated on Thu May 23 04:45:17 2019 BST.