Items where Author is "Baines, Paul R."

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Number of items: 12.

Article

Baines, Paul R. and Brennan, Ross and Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing , 43 (11/12). pp. 1289-1299. ISSN 0309-0566

Brennan, Ross and Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6). pp. 451-454. ISSN 0267-257X

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1). pp. 29-43. ISSN 0962-8770

Egan, John and Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3). pp. 71-92. ISSN 1537-7857

Baines, Paul R. and Worcester, Robert M. and Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10). pp. 1079-1115. ISSN 0267-257X

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3). pp. 218-222. ISSN 1472-3891

Baines, Paul R. and Worcester, Robert M. and Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2). pp. 225-249. ISSN 0267-257X

Brennan, Ross and Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2). pp. 47-66. ISSN 1537-7857

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1). pp. 25-33. ISSN 1352-2752

Book Section

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707

Book

Brennan, Ross and Garneau, Paul and Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203

Egan, John and Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. ISBN 0750657243

This list was generated on Fri Jul 25 01:38:38 2014 IST.