Items where Author / Artist / Editor is "Baines, Paul R."

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Number of items: 12.


Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12) . pp. 1289-1299. ISSN 0309-0566 (doi:10.1108/03090560910989894)

Brennan, Ross, Egan, John and Baines, Paul R. (2006) Editorial: marketing excellence. Journal of marketing management, 22 (5-6) . pp. 451-454. ISSN 0267-257X

Brennan, Ross and Baines, Paul R. (2006) Is there a morally right price for anti-retroviral drugs in the developing world? Business ethics: a European review, 15 (1) . pp. 29-43. ISSN 0962-8770

Egan, John, Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3) . pp. 71-92. ISSN 1537-7857 (doi:10.1300/J199v05n03_04)

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10) . pp. 1079-1115. ISSN 0267-257X (doi:10.1362/026725705775194102)

Egan, John and Baines, Paul R. (2004) Editorial. Journal of public affairs, 4 (3) . pp. 218-222. ISSN 1472-3891

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2) . pp. 225-249. ISSN 0267-257X

Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2) . pp. 47-66. ISSN 1537-7857

Baines, Paul R. and Egan, John (2001) Marketing and political campaigning: mutually exclusive or exclusively mutual. Qualitative market research, 4 (1) . pp. 25-33. ISSN 1352-2752 (doi:10.1108/13522750110364541)

Book Section

Brennan, Ross (2002) Business to business markets and marketing research. In: Introducing marketing research. Baines, Paul R. and Chansarkar, Bal, eds. Wiley, Chichester, pp. 245-257. ISBN 9780471497707.


Brennan, Ross, Garneau, Paul, Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203.

Egan, John, Baines, Paul R. and Jefkins, Frank (2004) Public relations: contemporary issues and techniques. Elsevier/Butterworth-Heineman, Boston. ISBN 0750657243.

This list was generated on Sat Sep 26 05:15:30 2020 BST.