Items where Author is "Ankers, Paul"
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Brennan, Ross and Ankers, Paul (2004) In search of relevance: is there an academic-practitioner divide in business-to-business marketing? Marketing intelligence and planning, 22 (5). pp. 511-519. ISSN 0263-4503
Brennan, Ross and Ankers, Paul (2002) Managerial relevance in academic research: an exploratory study. Marketing intelligence and planning, 20 (1). pp. 15-21. ISSN 0263-4503