Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?

Priporas, Constantinos-Vasilios and Karatzolas, Nikolaos (2005) Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences, 3 . pp. 103-114.

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Abstract

The development of Internet activities has changed the way that companies operate as
well as the purchasing behaviour of consumers. This paper presents an exploratory
study aiming to investigate the influence of a company’s presence on the Internet in
the behaviour of consumers in the natural shop. A field research with a sample of 350
active Internet users residing in Thessaloniki and Athens was realized. The paper
provides an analysis of the data, a discussion of the findings and finally, offers
direction for future research.

Item Type: Article
Keywords (uncontrolled): Consumer Behaviour, e-Business, on-line Marketing, Internet, Greece
Research Areas: A. > Business School > Marketing, Branding and Tourism
A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 9742
Useful Links:
Depositing User: Users 3197 not found.
Date Deposited: 09 Jan 2013 10:01
Last Modified: 07 Dec 2018 08:53
URI: http://eprints.mdx.ac.uk/id/eprint/9742

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