Global strategic management

Frynas, Jedrzej George and Mellahi, Kamel (2011) Global strategic management. Oxford U. P., Oxford. ISBN 9780199543939

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Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.

Item Type:Book
Additional Information:

Previous ed., ISBN 9780199266159, June 2005, OUP.

Research Areas:A. > Business School > International Management and Innovation > Corporate Social Responsibility and Business Ethics group
A. > Business School > International Management and Innovation
ID Code:958
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Deposited On:06 Feb 2009 13:37
Last Modified:12 Mar 2015 18:11

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