Global strategic management
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Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. Providing a thorough introduction to the wide range of theories and research available in the field, it also incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Retaining the features of the highly acclaimed first edition--a concise treatment of topics, an accessible writing style, and a clear structure--the second edition covers both traditional topics and new areas like corporate social responsibility and cutting-edge technologies. The text is enhanced by chapter summaries, discussion questions, and numerous pedagogical features.
Previous ed., ISBN 9780199266159, June 2005, OUP.
|Research Areas:||Business School > Business & Management|
|Deposited On:||06 Feb 2009 13:37|
|Last Modified:||05 Mar 2014 08:28|
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