Age and gender effects on consumers’ awareness and source of awareness for food related private label brands
Tzimitra-Kalogianni, Irini and Kamenidou, Irene and Priporas, Constantinos-Vasilios and Tziakas, Vasilis (2002) Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review, 3 (1). pp. 23-36. ISSN 1109-2580
Full text is not in this repository.
Official URL: http://www.eng.auth.gr/mattas/3_1.htm
This article presents the findings of a research regarding consumers' awareness and source of awareness for food-related private-label brands. Results of the field research indicate that the majority of the consumers are aware of private-label brands, with main source being store shopping and the supermarkets' price advertising leaflets. Age and gender affects were tested for awareness, source of awareness and recall of supermarket practising food-related private-label brands. Results revealed that gender affects brand awareness and source of awareness, while age affects recall of the supermarket. Marketing and retailing implications are discussed for a better communication approach and future purchasing of these brands, as regard consumers.
|Research Areas:||Business School > Leadership, Work and Organisations|
Business School > International Management and Innovation
|Deposited On:||25 Oct 2012 06:39|
|Last Modified:||02 Jul 2014 11:05|
Repository staff and depositor only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year