Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Priporas, Constantinos-Vasilios and Kamenidou, Irene (2003) Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal, 51 (1). pp. 53-62. ISSN 1332-7461
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Greece is one of the most popular destinations worldwide, especially for mass tourism. However, there is an uneven development of tourism in the various Greek regions, due to the lack of appropriate touristic features related to tourism in its traditional sense. Under-developed tourist regions therefore have much to gain from alternative forms of tourism beyond the traditional beach holiday, so as to benefit from tourism’s positive economic and social impacts. This paper explores the opportunities for the development of tourism in the regions of Northern Greece through alternative types of touristic attractions and includes a discussion on various suggested strategies.
|Keywords (uncontrolled):||alternative tourism; tourism development; regional analysis; marketing; Northern Greece; Greece|
|Research Areas:||A. > Business School > Marketing, Branding and Tourism|
A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
|Deposited On:||25 Oct 2012 06:16|
|Last Modified:||24 Mar 2015 12:03|
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