Examining leisure constraints for ski centre visitors: implications for services marketing
Andronikidis, Andreas and Vasiliadis, Christos A. and Priporas, Constantinos-Vasilios and Kamenidou, Irene (2007) Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing, 15 (4). pp. 69-86. ISSN 1050-7051
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This study forms a determination research into the existence of constraint factors in the demand of ski centre services. After collecting 1,316 questionnaires from twelve ski centre destinations in Greece, the power efficiency of three important theoretical classifications (intrapersonal, interpersonal, and structural constraints) was explored through confirmatory factor analysis (CFA). Findings support two out of three theoretical constraint categories, namely, intrapersonal and structural constraints, while the validity of the final measurement tool was explored. Practical implications for services marketing are also discussed.
|Research Areas:||A. > Business School > Marketing, Branding and Tourism
A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
|Depositing User:||Devika Mohan|
|Date Deposited:||23 Oct 2012 08:01|
|Last Modified:||24 Mar 2015 12:03|
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