Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry
Psychogios, Alexandros G. and Priporas, Constantinos-Vasilios (2007) Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report, 12 (1). pp. 40-66. ISSN 1052-0147
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This study addresses managers awareness and familiarity with Total Quality Management (TQM). Eighteen (18) semi-structured, in-depth interviews were conducted with managers working in a variety of service organizations in Greece. The major argument of the study is that although the acronym TQM and some of its concepts and practices are known by a range of public and private sector managers, actual awareness of its soft side is often superficial, and managers have a relatively poor understanding of it. TQM is neither resisted nor directly absorbed by them, but they tend to see it from the technical point of view, being aware only of the importance of its hard aspects.
|Research Areas:||A. > Business School > Marketing, Branding and Tourism
A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
|Depositing User:||Devika Mohan|
|Date Deposited:||22 Oct 2012 07:25|
|Last Modified:||13 Oct 2016 14:24|
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