Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry

Psychogios, Alexandros G. and Priporas, Constantinos-Vasilios (2007) Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report, 12 (1). pp. 40-66. ISSN 1052-0147

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Official URL: http://www.nova.edu/ssss/QR/QR12-1/index.html

Abstract

This study addresses managers awareness and familiarity with Total Quality Management (TQM). Eighteen (18) semi-structured, in-depth interviews were conducted with managers working in a variety of service organizations in Greece. The major argument of the study is that although the acronym TQM and some of its concepts and practices are known by a range of public and private sector managers, actual awareness of its soft side is often superficial, and managers have a relatively poor understanding of it. TQM is neither resisted nor directly absorbed by them, but they tend to see it from the technical point of view, being aware only of the importance of its hard aspects.

Item Type:Article
Research Areas:Business School > Leadership, Work and Organisations
Business School > International Management and Innovation
ID Code:9410
Deposited On:22 Oct 2012 07:25
Last Modified:02 Jul 2014 11:05

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