Logitech video case
Sund, Kristian J. (2011) Logitech video case. [Teaching Resource] (Unpublished)
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Official URL: http://www.play.mdx.ac.uk/videos/jegw/private
This case discusses how Logitech competes in the mouse and keyboard market, and the important role of innovation for the company. The case contains an interview with the Head of the Logitech Incubator who describes how Logitech differentiates itself through innovative products, whilst achieving economies of scale, to achieve a competitive advantage.
|Item Type:||Teaching Resource|
|Research Areas:||A. Middlesex University Schools and Centres > Business School > Leadership, Work and Organisations|
A. Middlesex University Schools and Centres > Business School > Business & Management
|Deposited On:||26 Mar 2012 10:21|
|Last Modified:||12 May 2014 15:37|
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