Logitech video case

Sund, Kristian J. (2011) Logitech video case. [Teaching Resource]

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Official URL: http://www.play.mdx.ac.uk/videos/jegw/private


This case discusses how Logitech competes in the mouse and keyboard market, and the important role of innovation for the company. The case contains an interview with the Head of the Logitech Incubator who describes how Logitech differentiates itself through innovative products, whilst achieving economies of scale, to achieve a competitive advantage.

Item Type:Teaching Resource
Research Areas:A. > Business School > Leadership, Work and Organisations
ID Code:8807
Deposited On:26 Mar 2012 10:21
Last Modified:04 Mar 2015 14:31

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