Logitech video case

Sund, Kristian J. (2011) Logitech video case. [Teaching Resource] (Unpublished)

Full text is not in this repository.

Official URL: http://www.play.mdx.ac.uk/videos/jegw/private

Abstract

This case discusses how Logitech competes in the mouse and keyboard market, and the important role of innovation for the company. The case contains an interview with the Head of the Logitech Incubator who describes how Logitech differentiates itself through innovative products, whilst achieving economies of scale, to achieve a competitive advantage.

Item Type:Teaching Resource
Research Areas:Middlesex University Schools and Centres > Business School > Leadership, Work and Organisations
Middlesex University Schools and Centres > Business School > Business & Management
ID Code:8807
Useful Links:
Deposited On:26 Mar 2012 10:21
Last Modified:12 May 2014 15:37

Repository staff only: item control page

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year