A model of the interpretation process and perceived uncertainty in a specific issue context.

Sund, Kristian J. and Hearne, Gary (2011) A model of the interpretation process and perceived uncertainty in a specific issue context. In: British Academy of Management Conference, 13-15 September 2011, Birmingham.

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Abstract

Sensemaking in general and the interpretation of environmental cues specifically, are carried out under conditions of uncertainty with which managers and organizations must cope. Mounting evidence supports the existence of organizational processes of issue interpretation, but empirical evidence is often conflicting in its conclusions about specific relationships within these processes and about the effects of perceived uncertainty on these. This paper reports the results of a survey of how hotel executives interpret a specific environmental trend. We find evidence that higher levels of regular scanning leads to labeling an issue as more of an opportunity than a threat, and that opportunity labels lead to more action in response to the issue. We find evidence to support the notion that perceived environmental uncertainty is a multi-dimensional construct and that perceived uncertainty may be linked to the interpretation process.

Item Type:Conference or Workshop Item (Paper)
Research Areas:Business School > Business & Management
ID Code:8805
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Deposited On:26 Mar 2012 06:31
Last Modified:06 Feb 2013 11:17

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