The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia

Battour, Mohamed M., Battor, Moustafa and Ismail, Mohd. (2012) The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing, 29 (3) . pp. 279-297. ISSN 1054-8408 (doi:10.1080/10548408.2012.666174)

Abstract

This study attempts to empirically test the mediating effect of overall tourist satisfaction between travel motivations (push and pull) and destination loyalty. The tourism motivations were found significantly and positively related to tourist satisfaction. The results also supported that the tourist satisfaction positively associated with destination loyalty. The results indentified that the most important push motivations for Muslim tourists include achievement, exciting and adventure, family togetherness, knowledge/education, and escape. The most important pull motivations for Muslim tourists include natural scenery, wide space and activities, cleanness and shopping, and modern atmosphere.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 8661
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Depositing User: Dr M Battor
Date Deposited: 07 Feb 2013 05:54
Last Modified: 13 Oct 2016 14:24
URI: https://eprints.mdx.ac.uk/id/eprint/8661

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