Transformation and diversification in the context of regulated industries: the case of Poste Italiane and PosteMobile
Sund, Kristian J. (2011) Transformation and diversification in the context of regulated industries: the case of Poste Italiane and PosteMobile. International journal of management education, 9 (4). pp. 77-85. ISSN 1472-8117
- Final accepted version (with author's formatting)
Available under License Creative Commons Attribution-NonCommercial-NoDerivatives.
Official URL: http://dx.doi.org/10.3794/ijme.94.349
This case describes the diversification of Poste Italiane, the Italian postal operator, into the mobile telecommunications market, with the launch of PosteMobile in 2007. The case starts by explaining the general context of transformation and modernisation of Poste Italiane. The case was written for use in a final year undergraduate strategy course, but could be equally useful for postgraduate or MBA courses.
|Research Areas:||A. > Business School|
|Deposited On:||26 Mar 2012 08:33|
|Last Modified:||02 Oct 2015 12:07|
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