Mass customisation. What are we designing?
Herd, Kate and Karamanoglu, Mehmet and Bardill, Andrew (2011) Mass customisation. What are we designing? In: 2011 World Conference on Mass Customization, Personalization, and Co-Creation, 16-19 November 2011, San Francisco, USA. (Unpublished)
Full text is not in this repository.
This paper reports on the growing MC literature, exploring research into the customer co-designer and highlighting the pressing need to formulate strategies and approaches to better understand MC from the perspective of the customer. Mass customisation is operationalised as a product/service system. How far have we come in understanding the customer co-designer, and how far can we go, and should we go in understanding our customer co-designers and their experiences of our product/service offers? This paper seeks to raise questions and offers a direction.
|Item Type:||Conference or Workshop Item (Paper)|
|Keywords (uncontrolled):||mass customisation; mass customization; customer journey mapping; design|
|Research Areas:||Middlesex University Schools and Centres > School of Science and Technology > Design Engineering and Mathematics|
|Deposited On:||16 Feb 2012 07:09|
|Last Modified:||28 Oct 2014 18:00|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year