An Aristotelian model for ethical higher education marketing: the role of practical wisdom
Gibbs, Paul (2011) An Aristotelian model for ethical higher education marketing: the role of practical wisdom. Journal of Marketing for Higher Education, 21 (2). pp. 203-214. ISSN 0884-1241
Full text is not in this repository.
Official URL: http://dx.doi.org/10.1080/08841241.2011.623732
This item is available in the Library Catalogue
This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.
|Research Areas:||A. Middlesex University Schools and Centres > Centre for Education Research and Scholarship (CERS)|
A. Middlesex University Schools and Centres > School of Health and Education
|Deposited On:||09 Nov 2011 07:39|
|Last Modified:||30 Jan 2015 17:02|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year