An Aristotelian model for ethical higher education marketing: the role of practical wisdom

Gibbs, Paul (2011) An Aristotelian model for ethical higher education marketing: the role of practical wisdom. Journal of Marketing for Higher Education, 21 (2). pp. 203-214. ISSN 0884-1241

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Official URL: http://dx.doi.org/10.1080/08841241.2011.623732

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Abstract

This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.

Item Type:Article
Research Areas:School of Health and Education
Centre for Education Research and Scholarship (CERS)
ID Code:8222
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Deposited On:09 Nov 2011 07:39
Last Modified:24 Oct 2014 15:43

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