An Aristotelian model for ethical higher education marketing: the role of practical wisdom

Gibbs, Paul ORCID: https://orcid.org/0000-0002-9773-3977 (2011) An Aristotelian model for ethical higher education marketing: the role of practical wisdom. Journal of Marketing for Higher Education, 21 (2) . pp. 203-214. ISSN 0884-1241 (doi:10.1080/08841241.2011.623732)

Abstract

This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.

Item Type: Article
Research Areas: A. > Centre for Education Research and Scholarship (CERS)
A. > School of Health and Education
Item ID: 8222
Useful Links:
Depositing User: Devika Mohan
Date Deposited: 09 Nov 2011 07:39
Last Modified: 10 Dec 2019 03:43
URI: https://eprints.mdx.ac.uk/id/eprint/8222

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