An Aristotelian model for ethical higher education marketing: the role of practical wisdom
Gibbs, Paul (2011) An Aristotelian model for ethical higher education marketing: the role of practical wisdom. Journal of Marketing for Higher Education, 21 (2). pp. 203-214. ISSN 0884-1241
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Official URL: http://dx.doi.org/10.1080/08841241.2011.623732
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This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.
|Research Areas:||Middlesex University Schools and Centres > School of Health and Education|
Middlesex University Schools and Centres > Centre for Education Research and Scholarship (CERS)
|Deposited On:||09 Nov 2011 07:39|
|Last Modified:||24 Oct 2014 15:43|
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