PosteMobile: delivering innovative mobile banking and commerce solutions.
Sund, Kristian J. (2010) PosteMobile: delivering innovative mobile banking and commerce solutions. In: ICTs, new services and transformation of the post. International Telecommunications Union, Geneva, pp. 61-72. ISBN 9789295025196
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Official URL: http://www.upu.int/index.php?eID=tx_mm_bccmsbase_z...
This chapter discusses the creation and first two years of operation of PosteMobile, outlining amongst other things why this innovation was a logical step for PI, the context within which the idea developed, what the main elements of the business plan are, some of the early successes of the venture, and how PosteMobile is a vital component of the long-term strategy of the group as a whole.
|Item Type:||Book Section|
|Research Areas:||A. Middlesex University Schools and Centres > Business School > Economics|
|Deposited On:||13 Jul 2010 12:53|
|Last Modified:||12 May 2014 15:32|
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