PosteMobile: delivering innovative mobile banking and commerce solutions.

Sund, Kristian J. (2010) PosteMobile: delivering innovative mobile banking and commerce solutions. In: ICTs, new services and transformation of the post. International Telecommunications Union, Geneva, pp. 61-72. ISBN 9789295025196

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Abstract

This chapter discusses the creation and first two years of
operation of PosteMobile, outlining amongst other things
why this innovation was a logical step for PI, the context
within which the idea developed, what the main elements
of the business plan are, some of the early successes of the
venture, and how PosteMobile is a vital component of the
long-term strategy of the group as a whole.

Item Type: Book Section
Research Areas: A. > Business School > Economics
Item ID: 6287
Depositing User: Dr Kristian J. Sund
Date Deposited: 13 Jul 2010 12:53
Last Modified: 13 Oct 2016 14:20
URI: http://eprints.mdx.ac.uk/id/eprint/6287

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