Current themes in social marketing research: text-mining the past five years.
Dahl, Stephan (2010) Current themes in social marketing research: text-mining the past five years. Social Marketing Quarterly, 16 (2). pp. 128-136. ISSN 1524-5004
Full text is not in this repository.
This item is available in the Library Catalogue
Social marketing has advanced rapidly from its beginnings almost 40 years ago. This commentary takes a look at the current themes in published social marketing research by using text-mining to analyze articles published in the past 5 years. It also discusses the areas for future research, especially the need for published social marketing research to expand from mostly health-related application to other areas.
|Research Areas:||Business School > Leadership, Work and Organisations|
|Deposited On:||28 May 2010 12:45|
|Last Modified:||12 May 2014 15:37|
Repository staff and depositor only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year