Current themes in social marketing research: text-mining the past five years.
Dahl, Stephan (2010) Current themes in social marketing research: text-mining the past five years. Social Marketing Quarterly, 16 (2). pp. 128-136. ISSN 1524-5004
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Social marketing has advanced rapidly from its beginnings almost 40 years ago. This commentary takes a look at the current themes in published social marketing research by using text-mining to analyze articles published in the past 5 years. It also discusses the areas for future research, especially the need for published social marketing research to expand from mostly health-related application to other areas.
|Research Areas:||Business School > Leadership, Work and Organisations|
|Deposited On:||28 May 2010 12:45|
|Last Modified:||12 May 2014 15:37|
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