Relationship or revenue: management paradoxes between customer relationships and revenue management.

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Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK.

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Item Type:	Conference or Workshop Item (Paper)
Research Areas:	A. Middlesex University Schools and Centres > Business School > Leadership, Work and Organisations
ID Code:	5557
Useful Links:	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 Middlesex University Expert Profile
Deposited On:	17 May 2010 11:02
Last Modified:	30 Jan 2015 17:11

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