Relationship or revenue: management paradoxes between customer relationships and revenue management.

Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Research Areas:Business > Marketing
ID Code:5557
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Deposited On:17 May 2010 11:02
Last Modified:06 Feb 2013 11:18

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