Relationship or revenue: management paradoxes between customer relationships and revenue management.

Tools

Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK.

Full text is not in this repository.

Item Type:	Conference or Workshop Item (Paper)
Research Areas:	A. > Business School > Marketing, Branding and Tourism A. > Business School > Leadership, Work and Organisations
Item ID:	5557
Useful Links:	http://www.academyofmarketing.org/index....
Depositing User:	Lorna Wang
Date Deposited:	17 May 2010 11:02
Last Modified:	06 Oct 2015 14:37
URI:	http://eprints.mdx.ac.uk/id/eprint/5557

Actions (login required)

Edit Item

CORE (COnnecting REpositories)