Relationship or revenue: management paradoxes between customer relationships and revenue management.

Tools

Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK. (Unpublished)

Full text is not in this repository.

Item Type:	Conference or Workshop Item (Paper)
Research Areas:	A. Middlesex University Schools and Centres > Business School > Leadership, Work and Organisations
ID Code:	5557
Useful Links:	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221 Middlesex University Expert Profile
Deposited On:	17 May 2010 11:02
Last Modified:	12 May 2014 15:37

Repository staff only: item control page

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year

CORE (COnnecting REpositories)