Relationship or revenue: management paradoxes between customer relationships and revenue management.

Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK.

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Item Type:	Conference or Workshop Item (Paper)
Research Areas:	A. > Business School > Marketing, Branding and Tourism A. > Business School > Leadership, Work and Organisations
Item ID:	5557
Useful Links:	http://www.academyofmarketing.org/index....
Depositing User:	Lorna Wang
Date Deposited:	17 May 2010 11:02
Last Modified:	13 Oct 2016 14:19
URI:	https://eprints.mdx.ac.uk/id/eprint/5557

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