Relationship or revenue: management paradoxes between customer relationships and revenue management.

Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
A. > Business School > Leadership, Work and Organisations
Item ID: 5557
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Depositing User: Lorna Wang
Date Deposited: 17 May 2010 11:02
Last Modified: 13 Oct 2016 14:19
URI: http://eprints.mdx.ac.uk/id/eprint/5557

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