Relationship or revenue: management paradoxes between customer relationships and revenue management.
Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK. (Unpublished)
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|Item Type:||Conference or Workshop Item (Paper)|
|Research Areas:||Business > Marketing|
|Deposited On:||17 May 2010 11:02|
|Last Modified:||06 Feb 2013 11:18|
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