Relationship or revenue: management paradoxes between customer relationships and revenue management.
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Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Areas: | A. > Business School > Marketing, Branding and Tourism A. > Business School > Leadership, Work and Organisations |
| Item ID: | 5557 |
| Useful Links: | |
| Depositing User: | Lorna Wang |
| Date Deposited: | 17 May 2010 11:02 |
| Last Modified: | 13 Oct 2016 14:19 |
| URI: | http://eprints.mdx.ac.uk/id/eprint/5557 |
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