Relationship or revenue: management paradoxes between customer relationships and revenue management.
Wang, Xuan Lorna (2007) Relationship or revenue: management paradoxes between customer relationships and revenue management. In: Academy of Marketing Conference, 3rd - 6th, July 2007, Kingston Business School, Surrey, UK.
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|Item Type:||Conference or Workshop Item (Paper)|
|Research Areas:||A. > Business School > Marketing, Branding and Tourism|
A. > Business School > Leadership, Work and Organisations
|Deposited On:||17 May 2010 11:02|
|Last Modified:||06 Oct 2015 14:37|
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