Strategic thinking and the IMP approach: a comparative analysis

Brennan, Ross and Tunisini, Annalisa and Harrison, Debbie and Baraldi, Enrico (2007) Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management, 36 (7). pp. 879-894. ISSN 0019-8501

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Item Type:Article
Research Areas:Middlesex University Schools and Centres > Business School > Accounting and Finance
Citations on ISI Web of Science:13
ID Code:542
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Deposited On:26 Nov 2008 13:45
Last Modified:11 Mar 2014 07:45

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