Strategic thinking and the IMP approach: a comparative analysis

Brennan, Ross, Tunisini, Annalisa, Harrison, Debbie and Baraldi, Enrico (2007) Strategic thinking and the IMP approach: a comparative analysis. Industrial Marketing Management, 36 (7). pp. 879-894. ISSN 0019-8501 (doi:10.1016/j.indmarman.2007.05.015)

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Item Type: Article
Research Areas: A. > Business School > Accounting and Finance
ISI Impact: 13
Item ID: 542
Depositing User: Repository team
Date Deposited: 26 Nov 2008 13:45
Last Modified: 13 Oct 2016 14:11
URI: https://eprints.mdx.ac.uk/id/eprint/542

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