Designing for co-design: using the product envelope model as a framework for reflection.

Bardill, Andrew and Herd, Kate and Karamanoglu, Mehmet (2007) Designing for co-design: using the product envelope model as a framework for reflection. In: Proceedings of the World Conference on Mass Customization & Personalization (MCPC), Innovation and Research Conference, October 7-10, 2007, MIT Cambridge/Boston, Massachusetts, USA.

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Official URL: http://www.mass-customization.de/mcpc07/index.html

Abstract

This paper presents continuing work on the development of the Product Envelope model. In an effective MC product offering, the Customer/Product/Producer interactions that have been designed will subsequently provide the tangible product touch-points that a customer co-designer will experience through the product purchasing process. This paper explores the notion of the ‘customer corridor' as a device to plot the course of the co-designer through the product purchasing experience. It uses this as a device to link the brand, service, experience and product regions of the product envelope and, as such, this device exhibits the potential to be a key design tool in MC product development. In seeking to understand the nature and affect of these touch-points, a series of existing customer corridors are being investigated using the product envelope model as a framework for reflecting upon a co-design experience. The paper presents the first of these reflective accounts of a customer corridor through Puma's Mongolian BBQ (a web-based shop for trainer shoes). The World Conference on Mass Customization & Personalization is the primary event in this domain. It bridges academic research and management practice and places this work at the heart of the global research community in mass customisation. The 2007 conference attracted more than 600 participants.

Item Type:Conference or Workshop Item (Paper)
Research Areas:School of Science and Technology > Design Engineering and Mathematics
ID Code:454
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Deposited On:13 Nov 2008 15:18
Last Modified:10 Jun 2014 15:28

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