Cross-cultural advertising research: what do we know about the influence of culture on advertising?

Dahl, Stephan (2007) Cross-cultural advertising research: what do we know about the influence of culture on advertising? In: Marketplace anthropology. Taher, Nasreen and Gopalan, Swapna, eds. Icfai books . Icfai University Press, Hyderabad, India, pp. 53-87. ISBN 9788131404997

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Item Type:Book Section
Research Areas:Business School > Leadership, Work and Organisations
ID Code:4186
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Deposited On:23 Feb 2010 09:52
Last Modified:12 May 2014 15:37

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