Cross-cultural advertising research: what do we know about the influence of culture on advertising?
Dahl, Stephan (2007) Cross-cultural advertising research: what do we know about the influence of culture on advertising? In: Marketplace anthropology. Taher, Nasreen and Gopalan, Swapna, eds. Icfai books . Icfai University Press, Hyderabad, India, pp. 53-87. ISBN 9788131404997
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|Item Type:||Book Section|
|Research Areas:||Business School > Leadership, Work and Organisations|
|Deposited On:||23 Feb 2010 09:52|
|Last Modified:||12 May 2014 15:37|
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