Cross-cultural advertising research: what do we know about the influence of culture on advertising?

Dahl, Stephan (2007) Cross-cultural advertising research: what do we know about the influence of culture on advertising? In: Marketplace anthropology. Taher, Nasreen and Gopalan, Swapna, eds. Icfai books . Icfai University Press, Hyderabad, India, pp. 53-87. ISBN 9788131404997

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Item Type: Book Section
Research Areas: A. > Business School > Leadership, Work and Organisations
Item ID: 4186
Depositing User: Dr Stephan Dahl
Date Deposited: 23 Feb 2010 09:52
Last Modified: 13 Oct 2016 14:17
URI: http://eprints.mdx.ac.uk/id/eprint/4186

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