Cross-cultural advertising research: what do we know about the influence of culture on advertising?
Dahl, Stephan (2007) Cross-cultural advertising research: what do we know about the influence of culture on advertising? In: Marketplace anthropology. Taher, Nasreen and Gopalan, Swapna, eds. Icfai books . Icfai University Press, Hyderabad, India, pp. 53-87. ISBN 9788131404997
Full text is not in this repository.
|Item Type:||Book Section|
|Research Areas:||Business School > Leadership, Work and Organisations|
|Deposited On:||23 Feb 2010 09:52|
|Last Modified:||12 May 2014 15:37|
Repository staff and depositor only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year