Playing the game of catching-up: global strategy building in a Chinese company.

Zhu, Yi and Lynch, Richard and Jin, Zhongqi (2011) Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review, 17 (4). pp. 511-533. ISSN 1360-2381

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Despite growing interest in emerging Chinese multinational corporations (MNCs), most previous studies have focused on the strategic content and end results of their internationalization strategies. There has been little or no research on the process by which some Chinese companies are beginning to build integrated global strategies. The purpose of this contribution is to identify issues with regard to the benefits, difficulties, the learning process and the adaptation associated with companies arriving much later than their well-established competitors in the context of the global television manufacturing industry. This research adopts a qualitative approach to examine the way that the Chinese company, TCL, has attempted to build a global strategy behind such rivals as Samsung and Panasonic over a period of 10 years. The findings show that a catch-up company may struggle to obtain the benefits of an integrated global strategy and may face greater difficulties than the existing players, particularly in learning to adjust to the company's new strategic direction. However, latecomers experience shorter learning processes than their well-established rivals, facilitated by advances in technology and by a better understanding of the globalization process. The evidence suggests that the development of existing resources, the learning of new skills and innovation by such companies will be important in the game of catch-up.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
A. > Business School > Marketing, Branding and Tourism
A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
ISI Impact: 1
Item ID: 4145
Useful Links:
Depositing User: Zhongqi Jin
Date Deposited: 16 Jan 2012 06:18
Last Modified: 30 Jul 2018 14:49

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