E-Commerce in manufacturing firms: panacea or myth?
Ahmad, S. Jaseem and O'Regan, Nicholas and Gallear, David (2006) E-Commerce in manufacturing firms: panacea or myth? International Journal of Process Management and Benchmarking, 1 (2). pp. 164-175. ISSN 1741-816X
Full text is not in this repository.
E-commerce is increasingly seen as a means towards achieving competitive advantage in today’s turbulent environment. In this paper, we examine the degree of emphasis placed on e-commerce by 209 manufacturing firms in the UK. The analysis indicates that less than 40% of SMEs are actively involved in e-commerce – a figure much less than envisioned. However, in addition to their emphasis on e-commerce, these firms significantly differ from firms that so far have not become actively involved in e-commerce. They place a much stronger emphasis on the factors needed to compete, achieve greater overall performance and tend to be more customer orientated. In addition, they also tend to be larger firms rather than firms employing less than 20 people. These findings provide strong encouragement to SME managers to consider an active involvement in e-commerce as a means towards competitive advantage.
|Research Areas:||Middlesex University Schools and Centres > Business School > International Management and Innovation|
|Deposited On:||28 Jan 2010 16:50|
|Last Modified:||05 Dec 2014 16:15|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year