From principles to practice: exploring corporate social responsibility in Pakistan

Ahmad, S. Jaseem (2006) From principles to practice: exploring corporate social responsibility in Pakistan. Journal of Corporate Citizenship (24). pp. 115-129. ISSN 1470-5001

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Abstract

The importance of corporate social responsibility (CSR) issues both in terms of corporate reputation and their impact on a firm's ability to engage its stakeholders constructively is relatively well established. CSR is routinely addressed as a matter of strategic importance in developed-economy firms. There is, however, little known about the perceptions of CSR and CSR practices in eveloping economies. This paper reports on a study of CSR perceptions and practices in Pakistan. The study uses semistructured, questionnaire-based interviews ofCEOs/directors of Pakistani companies to explore issues related to social responsibility, the importance of different stakeholder groups and the varieties and types of CSR activity prevailing in the country. The study concludes that there is considerable divergence in CSR practice in the country but that most activities focus on employee welfare and corporate philanthropy. Western-style CSR is in a nascent but developing stage in Pakistan.

Item Type:Article
Keywords (uncontrolled):Corporate social responsibility (CSR); corporate philanthropy; managerial perceptions; Pakistan; social obligations; social responsibility of business; emerging markets; stakeholders social responsibility
Research Areas:Business School > International Management and Innovation
ID Code:3784
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Deposited On:20 Jan 2010 10:56
Last Modified:02 Oct 2014 12:21

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