Chameleon Net.

Bakhru, Anjali (2009) Chameleon Net. European Case Clearing House, Cranfield, UK.

Full text is not in this repository.

Abstract

This case examines the capability-based growth challenges of web design start-up, Chameleon Net, during the period 2004 to 2009. It demonstrates the importance of resources and capabilities in achieving competitive success and in enabling the organisation to pursue the strategic opportunities required for growth. It can be used as the basis for conducting an internal analysis of an organisation as part of a strategy class and/or to examine the growth challenges of entrepreneurial firms.

Item Type:Other
Additional Information:

This is a case which is designed for teaching and is accompanied by a separate teaching note.

June 2011: name changed to Chameleon.

Keywords (uncontrolled):strategy; resource-based view (RBV); organisational capabilities; internal analysis; growth; entrepreneurship
Research Areas:Business > Marketing
ID Code:3437
Useful Links:
Deposited On:14 Dec 2009 14:02
Last Modified:06 Feb 2013 11:18

Repository Staff Only: item control page

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year