Corporate branding, identity, image and reputation: current and future trends, developments and challenges

Melewar, T. C., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2020) Corporate branding, identity, image and reputation: current and future trends, developments and challenges. Journal of Business Research . ISSN 0148-2963 (Accepted/In press)

[img] PDF (Editorial note) - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only

Download (176kB)

Abstract

N/A

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 30669
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 20 Jul 2020 07:52
Last Modified: 24 Jul 2020 17:59
URI: https://eprints.mdx.ac.uk/id/eprint/30669

Actions (login required)

Edit Item Edit Item

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year