Marketing: an introduction

Armstrong, Gary and Kotler, Philip and Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

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A major introductory marketing textbook with a specifically European flavour.

Item Type:Book
Research Areas:A. > Business School > Leadership, Work and Organisations
ID Code:3028
Deposited On:11 Nov 2009 08:00
Last Modified:05 Oct 2015 12:26

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