Marketing: an introduction

Armstrong, Gary and Kotler, Philip and Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

Full text is not in this repository.

Abstract

A major introductory marketing textbook with a specifically European flavour.

Item Type: Book
Research Areas: A. > Business School > Leadership, Work and Organisations
Item ID: 3028
Depositing User: Dr. Ross Brennan
Date Deposited: 11 Nov 2009 08:00
Last Modified: 05 Oct 2015 12:26
URI: http://eprints.mdx.ac.uk/id/eprint/3028

Actions (login required)

Edit Item Edit Item