Marketing: an introduction

Armstrong, Gary and Kotler, Philip and Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951

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Abstract

A major introductory marketing textbook with a specifically European flavour.

Item Type:Book
Research Areas:Business School > Leadership, Work and Organisations
ID Code:3028
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Deposited On:11 Nov 2009 08:00
Last Modified:12 May 2014 15:37

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