Amanda Ciafone. Counter-Cola: A Multinational History of the Global Corporation. [Book review]

Pizzolato, Nicola ORCID: https://orcid.org/0000-0002-3618-5188 (2020) Amanda Ciafone. Counter-Cola: A Multinational History of the Global Corporation. [Book review]. The American Historical Review, 125 (2) . pp. 626-627. ISSN 0002-8762 (doi:10.1093/ahr/rhz1197)

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Abstract

Through the in-depth study of a single organization, the Coca-Cola Company, Amanda Ciafone uncovers and explains some fundamental dynamics in the evolution of capitalism in the last hundred years. Less in the business of producing drinks than in the one of orchestrating the franchising of bottling production across the world, the Coca-Cola Company exemplifies, writes Ciafone, key characteristics that we have learned to identify with contemporary global capitalism, such as the commodification of culture, the financialization of the portfolio of activities, and the commercialization of knowledge.

Item Type: Article
Additional Information: Amanda Ciafone. Counter-Cola: A Multinational History of the Global Corporation. Oakland: University of California Press, 2019. Pp. xiv, 409. Paper $29.95. [Book Review]
Research Areas: A. > Business School > Leadership, Work and Organisations
Item ID: 29862
Notes on copyright: This is a pre-copyedited, author-produced version of an article accepted for publication in The American Historical Review following peer review. The version of record Nico Pizzolato, AMANDA CIAFONE. Counter-Cola: A Multinational History of the Global Corporation., The American Historical Review, Volume 125, Issue 2, April 2020, Pages 626–627, is available online at: https://doi.org/10.1093/ahr/rhz1197.
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Depositing User: Nico Pizzolato
Date Deposited: 11 May 2020 17:12
Last Modified: 05 Jun 2020 05:21
URI: https://eprints.mdx.ac.uk/id/eprint/29862

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