Destination loyalty explained through place attachment, destination familiarity, and destination image

Stylidis, Dimitrios ORCID: https://orcid.org/0000-0002-9488-3160, Woosnam, Kyle M., Ivkov, Milan and Kim, Seongseop (Sam) (2020) Destination loyalty explained through place attachment, destination familiarity, and destination image. International Journal of Tourism Research . ISSN 1099-2340 (Published online first) (doi:10.1002/jtr.2359)

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Abstract

This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self-administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 29589
Notes on copyright: This is the peer reviewed version of the following article: Stylidis, D, Woosnam, KM, Ivkov, M, Kim, SS. Destination loyalty explained through place attachment, destination familiarity and destination image. Int J Tourism Res. 2020; 1– 13., which has been published in final form at https://doi.org/10.1002/jtr.2359. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
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Depositing User: Dimitrios Stylidis
Date Deposited: 25 Mar 2020 16:12
Last Modified: 06 Apr 2020 16:52
URI: https://eprints.mdx.ac.uk/id/eprint/29589

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