The others: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Marvi, Reza and Kizgin, Hatice (2020) The others: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management, 52 , 102075. ISSN 0268-4012 (Published online first) (doi:10.1016/j.ijinfomgt.2020.102075)

[img] PDF - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only until 23 July 2021.
Available under License Creative Commons Attribution-NonCommercial-NoDerivatives.

Download (545kB)

Abstract

This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 28717
Notes on copyright: © 2020. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 13 Jan 2020 09:26
Last Modified: 19 Mar 2020 21:31
URI: https://eprints.mdx.ac.uk/id/eprint/28717

Actions (login required)

Edit Item Edit Item

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year